Catherine White: Founder, Cat White Media
Portfolio
Meet Cat
Catherine White: Founder and Director
1–2 minutes
Catherine White is an award-winning journalist, video producer, and media trainer. She is the founder of Cat White Media, a digital-first news agency that helps organisations and newsrooms tell powerful stories for today’s social media audiences. Her work has appeared on platforms such as TimesLIVE, Sunday Times, Business Day TV, SABC News Channel, Newzroom Afrika, MailOnline and Viory.
Catherine is also the communications lead for the Campaign for Free Expression and the project manager of the Speak Up SA initiative, which brings together leading journalists, students, and activists to reimagine freedom of expression in South Africa.
From producing explainers that reach millions of organic views on TikTok and Instagram, to running hands-on training workshops for journalists and NGOs, Catherine is passionate about making complex issues clear, engaging, and accessible.
The vision? To bridge the gap between journalism, advocacy, and digital storytelling, amplifying voices that matter.
Our reporting makes complex issues accessible and relevant, covering themes such as freedom of expression, governance, climate, and human rights. We combine investigative rigour with creative digital storytelling, ensuring that important stories resonate with both mainstream and marginalised communities, in South Africa and beyond.
PORTFOLIO
Our work spans platforms and formats, from social-media-first explainers to broadcast features and international assignments. Here is a selection of recent work.
Social Media Explainers • TimesLIVE TikTok Channel — [View clips] (insert link) • Instagram news explainers — [View page] (insert link)
Media Explainers • TimesLIVE TikTok Channel — [View clips] (insert link) • Instagram news explainers — [View page] (insert link)
International Reporting • Viory Video (UAE): The Ripple Effect of US Citrus Tariffs on South Africa — [Watch package] (insert link) UK elections.
Broadcast Features • SABC Fokus and Trendz — [Watch inserts] (insert link)
Campaigns and Initiatives • Speak Up SA — seminars and digital campaigns — [Explore] (insert link)
“Journalism doesn’t always put out the fire, but it makes sure no one can say they didn’t see the flames.”
— Cat White
EDITORIAL STATEMENT
Founded in 2020, Cat White Media is an independent South African media company committed to producing accurate, ethical, and impactful journalism. While rooted in South Africa, our reporting extends across borders and is shaped by a distinctly Global South perspective, amplifying voices, experiences, and narratives that are too often underrepresented in mainstream media.
We work across formats, from digital-first video and multimedia stories to print and audio features, but our primary focus is the online space, where we use social media platforms to reach and engage broad, diverse audiences.
Our reporting makes complex issues accessible and relevant, covering themes such as freedom of expression, governance, climate, and human rights. We combine investigative rigour with creative digital storytelling, ensuring that important stories resonate with both mainstream and marginalised communities, in South Africa and beyond.
As a subscriber member of the Press Council, we uphold the South African Press Code and its principles of accuracy, fairness, independence, and accountability. We reject sensationalism, respect the dignity of individuals and communities, and commit to transparency and ethical practices in every aspect of our reporting.
At Cat White Media, we believe that ethical journalism strengthens democracy, holds power to account, and amplifies diverse voices. Through both freelance assignments and independent productions, we remain dedicated to the highest professional standards and to storytelling that informs, challenges and inspires.
Services
Freelance Reporting and Production
Broadcast and online packages for local and international outlets. From research and scripting to filming and post-production.
Training and Workshops
Practical sessions on TikTok for journalists, media storytelling, and digital communication. Teams leave with clear frameworks and templates they can use immediately.
Digital News and Explainers
TikTok and Instagram Reels that cut through the noise. We script, shoot, and edit social-first videos and short packages tailored to your audience.
Communications Strategy
Messaging and content plans for NGOs, advocacy groups, and campaigns. We align goals, audiences, and outputs to drive measurable impact.
get involved
Community
We manage three Facebook groups that share opportunities, resources, and discussions across the continent.
South African Journalists
Journalists of Africa
International Correspondents
These communities are part of our commitment to strengthening media ecosystems and ensuring that young and emerging journalists have access to support.
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